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1985 In the spring, the United States hundreds of millions of TV viewers saw an ad like this: a basketball court rolls to an end quickly and easily by wearing colored sneakers feet waiting there will be a handsome guy hook the ball into the hands, began to move the ball, at the same time, blaring noise of the engine engine roar of the engine getting louder and louder, the young man followed soar. The last 10 seconds of advertising is Jordan's "Walk in the Clouds", even though the audience had never seen a basketball game, also lamented in his superb skills. This ad is not only proof of Jordan has a special ability to fly, also hinted at his feet and the shoes are also necessarily linked to this. In this ad, that magical guy is the famous NBA sports star Michael & middot; Jordan, his feet a pair of sneakers is the famous brand "Nike." Before retirement, Jordan ???????: "Phil & middot; Knight and Nike turned me into a fantasy figure." This is the inside of the Knight "Nike," the founder, he put a small company into a large group, the once unknown superstar Michael Jordan pushed to the position. & nbsp; & nbsp; & nbsp; 1938 athletes fail, an ordinary boy born in the United States, and then, like most of their peers, he likes sports, playing basketb Retro jordans for sale all, baseball, running, His name is Phil & middot; Knight, as a general ordinary young man, his Adidas, Puma brand is very familiar with this kind of sports, but the unexpected is, is this extraordinary young man, after creating a new brands - Nike, Adidas dominance even more than in the sports field. Knight has been very fond of sports, his high school paper almost entirely with sports-related, even universities chose the headquarters of the US Track and Field - University of Oregon. Although Knight likes sports, but only a mediocre score of 1 mile Runners, his worst score of 4 minutes 13 seconds, almost did not enter the ranks of world-class athletes (score of 4 points), and like him almost Too many people! But fortunately so, otherwise we would not see today a great entrepreneur. In Oregon, Knight met his lifelong mentor, is his coach Bill & middot; Bowerman. Bowerman 1950s had a row to break the world marathon record, Eugene, Oregon, and thus also famous. He is extremely ambitious man, bent to make their sports teams than any other team. Training and competition, the athlete's foot disease is the most common offenders, Bowerman he wanted to design a shoe, the bottom light and sound support, small friction and stability, thus reducing athletes cheap jordan shoes for men foot pain, get a good result. & nbsp; & nbsp; & nbsp; So, Bowerman designed the pieces of sneakers pattern. He found several shoe companies, but no one cares about him, ask yourself altogether stubborn Bowerman cobbler, learned shoemaking, in the last Games, the athletes put on his handmade by his appearance ugly but lightweight and comfortable shoes, ran the results are good ranking than any previous game. After graduation, Knight continued to pursue MBA degree from Stanford University, and Bowerman continued to do track and field coach and athletic footwear design in college. In 1960, Knight graduated. During his investigation report mentioned in a lot of sports star and ordinary athletes actually have a common goal: to defeat Adidas, so that more and more athletes wear the Japanese production of high quality and low price of running shoes --Tigers (Tiger cards ??. Knight decided to go to Japan after graduation to look for an opportunity in Japan exhibition, Knight met in Japan Tiger sports shoes manufacturers, he claimed to be from the United States "Blue Ribbon Campaign Company", just Tiger brand needs an agent to enter the US market, so he took the agency gave the inexperienced young man. get the right agent to find the Bowerman Knight Now, cheap jordans online both of them contributed $ 500, consisting of true blue Ribbon Campaign The company has become the exclusive distributor of Tiger sports shoes in the United States, began the initial start of the "Blue Ribbon" is the "Nike" predecessor & nbsp;.. & nbsp; & nbsp; Nike brilliant start-up time, no warehouse, Knight Knight father put stock in the basement of the house, he and Bowerman two people a tube of finance, a tube design, with very understanding. He has proven to predict the market is correct This low-priced athletic shoes sold well in the first year they sold $ 8,000 worth of goods in 1968, after the restructuring Bowerman had become Tiger Cortez shoes, sport shoes best selling products, the company Knight The development and lay a solid financial foundation. The company's business began to improve them. Soon, the Japanese company products sell well aware, we ask them to transfer after delivery. As a result, their cost Bowerman greatly improved had to redouble their efforts to sell. But Japan is also often not on time delivery, and even the first-class goods remain secretly sold in Japan, the defect to the United States. Once they receive a number of shoes Bowerman, customer wear two weeks, on the separation of the upper soles and they had t Cheap air jordan 12 for sale online free shipping o swallow in order to maintain credibility, promptly returned to the customer. Even more exasperating is, Tiger also sent representatives to Eugene, Bowerman company offered to buy 51% of the shares, and accounted for two seats in the five directors, if you deny this request, immediately stop the supply. Nissho create difficulties suffered unbearable Bowerman and Knight, flatly rejected the non-parts requirements. & nbsp; & nbsp; & nbsp; Knight and Bowerman decided to open one of their own company, he named Nike, which is based on the name of the Greek god of victory and take a while NIKE name, in the West. The eye of man is very lucky, easy to read and easy to remember, it can scream loud. They quickly launched a "Nike" name sports shoes, and mesh beautifully designed trademark of the famous Nike "a hook" trademark very eye-catching, with a visually appealing, as well as sports shoes and other sporting goods should have the kind of movement, a symbol of strength and speed & nbsp;. & nbsp; & nbsp; In order to do publicity, Knight and His wife personally printed Nike T-shirt to the Olympic preliminaries of the field distribution, but to see people have asked: "Who is Nike? "But in the game, Knight a little way out of the limelight, to be persua Cheap air jordan 12 taxi for sale online free shipping ded to use this new shoes marathon athlete finished fourth to seventh, while wearing Adidas shoes, athletes are eligible for the top three in qualifying . name in the athletic footwear industry, Nike is facing fierce competition Knight and Bowerman aware: If you can not develop a product better than it is now a new product, we did not want to increase market share and, so far US footwear manufacturers produced far less than the former Federal Republic of Germany Adidas company's foreign shoes. In 1975, a Sunday morning, Bowerman playing out in a baking waffle iron mold a urethane rubber use it to prepare a new soles, in this waffle-style shoes fitted with small rubber nails, so that the elastic soles are stronger than the elastic popular on the market other shoe. This looks very simple product improvement, become the starting point for Knight and Bowerman career & nbsp;. & nbsp; & nbsp; 1976, Nike $ 8.3 million the previous year soared to $ 14 million it like wildfire. Like developed, the company is developing new style running shoes and spend huge sums of money in these improvements, Nike Air gives the left a deep impression. Nike Air heel unit is used to embed the inflatable cushion, it is the company's footwear Technically trump card. It can cheap jordans for sale keep the ratio of foam sponge or rubber longer elasticity comfortable and smooth. Now, almost all produced authentic Nike Nike sports shoes are fitted with such cushion. Interestingly, consumers are not aware of this mystery, however, but this is exactly what Nike high-quality, high-performance, high-quality lies. how to do it? sales planners so in the advertising moving some brains, and soon a Amplitude very unique yet attractive posters appeared in a Nike shoe heel opened two "windows", people through the "window" to see the soles of Nike Air. painting posters greatly attracted consumers and enable them to understand at a glance than other Nike sneakers came out on top place & nbsp;. & nbsp; & nbsp; the next two years, "Nike" sales followed it quadrupled to late 1970s, Nike has nearly 100 researchers, many of whom have biology, chemistry, experimental biology degree, engineering, industrial design, chemistry and a variety of related fields. This strong The research efforts developed more than 140 different styles of products, many products are the most innovative and market the most advanced technology. These styles are based on different foot type, weight, running speed, training programs, gender and design of different skill levels These dif Retro jordans for sale ferent styles, different prices and multi-purpose products, attracting thousands of runners and make them feel Nike is to provide the most complete variety of running shoes manufacturer, millions all kinds, all kinds of ability The runners have a notion. rely on unceasing corporate philosophy, to the 1979 Nike through the planning and the strong market for new products to sell, the market share of 33%, and finally squeezed into the original by the Adidas, Puma and Tiger built "iron triangle", a sales star. By 1981, its market share even reached 50 percent, ahead of Adidas, while Knight himself running into the "Forbes" magazine coveted US 400 list of the richest people. & nbsp; & nbsp; & nbsp; Nike culture "sports, performances, free and easy freedom of sportsmanship" is the pursuit of personalized Nike's corporate culture. This has the distinct characteristics of the corporate culture from the traditional concept of corporate image, Nike is the adventurous spirit of the pioneering companies in their verdant company is located in Oregon, has been cultivating a culture of well-designed, a veteran of Nike The manager once recalled: "It was like in a friendship environment full of hand, foot and work colleagues together happy to drink, stop talking Cheap air jordans for sale about sports, and active and self-proclaimed anti-traditional character.." Every six months , Knight of the management team to meet and discuss strategy. The quarreling parties to "tit for tat" with. & nbsp; & nbsp; & nbsp; Knight always encourage confrontation, or even encourage confrontation, and he, like everyone else, to accept other people's loud accusations. Nike business location, like the campus, have a forest, jogging trails, lakes, football field. Knight wanted to create a peaceful working environment, he thinks the world has confused enough, working hours should like home free. On the famous Nike ad strategy, also showed vitality different from others. Type of Nike athletes looking different from Adidas, they maverick, strong personality, irritability, aggressive,. Such as tennis star John McEnroe, people always see his rage on the tennis court, with the authority of their quarrel. There are tennis star Andre Agassi, his beard, long hair disheveled, the jeans cut pants as tennis, tennis and this denim pants will become Nike's specialty products. With these big sports stars QUICKER advertising, Nike sports shoes are no longer just a sports shoe, and became idols and symbols of social status. & nbsp; & nbsp; & nbsp; 1984, Nike endors cheap foamposites ers strategy began to re-establish their own image. He and Jordan signed a five-year contract, but also the conditions to grant Jordan Nike's stock, as well as an unprecedented courtesy, to use Jordan's name on the Nike sports shoes. Almost all of them think that this is a fool talented, but a spokesperson for it. But Knight insisted on doing this, the impact of Nike Jordan is enormous. Jordan, who embodies the energy, the prestige, the superb level of competition and exciting sports spirit, his ideal weight than any Nike logo. With the Jordan, Nike has created a new brand, "soar Jordan" (Air Jordon), producing colorful basketball shoes and matching apparel. Advertising campaign "soar Jordan" is the success, but also the brand war victory in the first annual sales as high as $ 100 million. Jordan first wear the sneakers have been subjected to the prohibition of NBA officials, who believe that a violation of the league's dress code. Nike keenly feel this is a golden opportunity to conduct public relations activities, then launched an advertising solidarity, declared that "soar Jordan" was banned because it "revolutionary design." Results Nike and "soar Jordan" boarded the cover of countless newspaper headlines, NBA siege. Finally ending in favor of cheap jordans for sale mens Nike ended. Advertising with athletes is that many people will think of, but the most successful, only Knight! & nbsp; & nbsp; & nbsp; also known that many people "just do it", the hero of the first "Just do it" advertising is sitting in a wheelchair track and field athlete of Clegg & middot ; Brown Xiu, advertising slogan that appears in the black background of anti-white. Slogan did not read aloud, but it evokes a generation resonance. It is reminiscent of an obese man to postpone his weight loss plan, staff were busy by other things that upset the fitness activities and participate in sports activities dream was all the affairs of man interrupted. It was like Nike urging people to exercise, immediately go to action, to achieve.& Nbsp; & nbsp; & nbsp; into the high-tech era, stood a pair of shoes can easily & nbsp; & nbsp; & nbsp; famous brand adidas has recently opened a showroom in the world's most advanced French Champs Elysees, is the store Zhendian treasure "virtual mirror" --- guests are just on the computer screen Click on their "heart water" shoes, "mirror" can take advantage of 3D technology, the customer's shoes after the virtual image to be displayed on the screen, just like the customers themselves put on new shoes in general. In the latest adidas opened the "Millennium concept store", the customer has just arrived, the middle of the shop there is a very modern pedestrian bridge, the end of the focus placed --- "virtual mirror" the whole store. Customers who once saw the "heart water" shoes, just set foot on computerized pedestrian bridge, the system will record their foot shape and size, and then through the 3D technology to shoe image projected onto the guest a "virtual mirror" within that would like to see wearing sneakers jumping, running the screen is also no problem. Customers can be based more on personal preferences, change the color and design of shoes and tailor-made, the future want to try a few more of the sports shoes not bother.Magista Flyknit, Footscape shoe soles and Footscape soles for the title of the hybrid shoes. Before nike.com has been in the overseas online shops sale three black blue and white color of the shoes sold out also can see its high popularity. Overwhelmed, the exposure of the Internet and the shoe section of the new two color, red and white bicolor flyknit shoe can be presented respectively in red and blue double color, combined with sole white Footscape showed that release details please attention when customer follow-up report. when the identification of hot line of guest shoes, to support Ma fight against fakes!! Download the installation and grab a shoe artifact APP-- immediately when the guest artifact!! WeChat search "dunkhome", open the WeChat service number to the lower right corner can be downloaded and installed!! source: solecollectorwith the NBA all star weekend in February this year will be held once a year in the Canadian city of Toronto, the "All-Star" shoe drama will shock struck, the Jordan Brand will be the first release of a Air Jordan 1 High all star don't note color. The design of the grey nubuck leather collocation 3M reflective patterns constitute the main body sideways to create the old texture, finally with white and grey outsole showing signs. It is reported that this pair of shoes will be on sale in February 13th. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! 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