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& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] September 19, tennis star Li Na retired. On this day, in the company's official website, Nike launched a Home "stands out to be done" as the theme, to pay tribute to Li's announcement. The announcement will be Li Na fist shouting pictures stacked with a phoenix silhouette together, both fit the Fenghuang Nie Li Na in the tennis field ?? finally became stands out, but also implies the Li Hubei people's identity, "heaven nine birds, ground Hubei guys," and this many people familiar sayings. Li cooperation with Nike, first started in 1997, when 15-year-old Li Na, Li Na Nike-sponsored training in the United States, Nike sinister vision can be seen here. Until today, the tennis in China is also not particularly mainstream movement. In 1997, as the high-end air quality sport Chinese tennis population is limited, then who would have thought there is no fame Li Grand Slam champion will be later? Nike did, this autobiography, Li Na is estimated I will keep in mind. Since then, Li dressed sportswear Nike logo appeared frequently in the international arena. Whether cheap jordans online the game lost, dejected, or as the history of the Chinese people to create stand Grand Slam championship podium, high spirits, Li own way, assertive and domineering style Nike "Just Do It" slogan highly fit, the Nike sponsorship Li, considered a natural fit. Nike used "to do it stands out", that is to pay tribute to Li Na, contains profound meaning. This sentence from the "good deed goes unpunished," the popular saying, but the intention is to allow people to be gregarious, abide by the rules, in violation of tradition and custom to suffer. Linuoqiaqia not unruly, unwavering pursuit of her own, out of the system to go its own way, made history, becoming the world's top tennis player Li Na, revolutionized the field of China's position in tennis. On the occasion of her retirement, Nike generously appreciation Li said: "Li strong will and determination to convey a clear message: the history and records is often those who dare to stand out of the 'bird' rewritable ' Before Li Na retired in July this year, Nike Greater China enable new headquarters, where a building is named "Li" House, in order to highlight the long-term coopera Cheap air jordan 12 for sale online free shipping tion of Nike and Li Na. Li I participated in the new building naming ceremony, Li said at the time:.. "I am honored to use his name to the new building, Nike always respect and value the professional performance athletes use my name this building, which is very unusual Is the recognition of our long-term partnership, friendship with Nike until today, I always cherish. " such as Nike, Li not only provide funds to provide equipment, still most in need of help, to a temporary relief to a bowl of Chicken Soup, other brands to the amount of money even if it may not be able to pry away, this has come to a higher realm business: money and emotional integration, the business world what Kennedy did not destroy it (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.)?& Nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics With the July 10 penalty shoot-out of the Netherlands, Argentina, Brazil World Cup final between Germany and Argentina team locked, two Adidas sponsored team reach the final victory, so Adidas World Cup win on all competitors. Cheap air jordan 12 taxi for sale online free shipping China's largest sports category electricity supplier name shoes Library re-released after the World Cup semi-final equipment index, Germany with 325 points to lead the World Cup team and equipment index, Argentina, 233 for second place in the final on the eve of the adidas shirts usher in a new round of The hot. Brazil World Cup 32 teams, Nike sponsored 10 teams, 16 of the remaining five, eight strong left three, four strong into two grades considered outstanding. However, Adidas sponsored nine teams, five group stage; three into the Top 8, before the semi-finals qualify for the team with the Nike team exactly the same, but the positive surprise in the crucial semi-final, two Adidas team eventually joined forces, Whether Germany or Argentina to win the trophy, Adidas is the biggest winner in the World Cup. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.) & Nbsp;Time: 2007-06-29 09:48 source: Asia Footwear Association of Asia Footwear Association on time recently, by Henan Jiaozuo entry-exit inspection and Quarantine Bureau after inspectio cheap jordans for sale n, produced by Wenxian County Red Shoe Co., a total of 26640 children's shoes double smooth export of Panama, Henan province which is the first batch of export shoes. According to reports, the footwear industry engaged in the production of more than 20 enterprises, the main products are cloth shoes, slippers, labor shoes and other low-end products, most of the products are mainly for the domestic market. In recent years, recently, the Henan Jiaozuo entry-exit inspection and Quarantine Bureau after inspection, produced by Wenxian County Red Shoe Co., a total of 26640 children's shoes double smooth export of Panama, Henan province which is the first batch of export shoes. According to reports, the footwear industry engaged in the production of more than 20 enterprises, the main products are cloth shoes, slippers, labor shoes and other low-end products, most of the products are mainly for the domestic market. In recent years, the domestic low-grade shoes sales market is shrinking, and low-grade shoes substantially reduced profits, many companies began to update production equipment, the introduction of technology, products to the Retro jordans for sale higher profit in the high-end shoes, and actively expand foreign markets. Because the Wenxian County footwear industry has many years of history, good production technology and labor skill level, and the production cost is relatively low, therefore, in the domestic industry has a strong competitive advantage, and attracted many foreign customers attention. It is reported that there are some enterprises in the recent Canton Fair has received export orders, is expected in the next period of export volume will be more impressive. (Editor: admin) Beijing 22 bags quality inspection unqualified GUCCI and LV and other big black board recently, Beijing city Industrial and Commercial Bureau on the Beijing market sales of luggage goods quality sampling, sampling unqualified bags 22... This afternoon, BELLE officially delisted 2 10000 stores today (July 27th) 16 afternoon, decide on what path to follow the former point, "shoe king" BELLE officially revoked International Exchange listing status in Hongkong. Hundred... Dust settles! BELLE privatized, but 2% of the opposition passed! Today (July 17th), BELLE (01880) the court held meeting and Cheap air jordans for sale special meeting of shareholders on the privatization program in Jinjiang for 30 years... The day: remember, de Erhui xdlong, Kim Levin over the past 30 years, Jinjiang from the southeast coast of Fujian fishing village into "Chinese shoes", the birth of hundreds of sporting goods... Vietnam footwear exports $8 billion 800 million an increase of 18.4% according to the Vietnam Bureau of statistics statistics 2015 September last year, Vietnam exports a total amount of about $14 billion 200 million, a decrease of 1.9 compared to August... Dongguan shoe factory thousands of employees strike official intervention on the 5 day, Guangdong Dongguan largest shoe factory - Windsor shoe factory for thousands of people questioned in the temporary industry standard for more than 10 years... Hot network real name: Asia Footwear Chinese domain name: QQ:83331021 online website China Asia Footwear. MSN:afnhk@livmTime: 2007-03-23 08:57 source: Asia Footwear Association Author: Asian Footwear Association Click: Recently, another "golden card" - "China shoes, women shoes base" settled in Wenzhou Longwan district. According to reports, Longwan district cheap foamposites has nearly 300 shoe enterprises, 90% is specializing in the production of women's shoes manufacturers. In 2006 the output value of about 6000000000, products are exported to the United States, the European Union, the Middle East and other countries and regions, and Augustus, three, kylin Omori and a number of provinces and cities well-known brands emerge, Longwan shoes base position recently, another golden name card "," China shoes shoes base "in Wenzhou Longwan district. According to reports, Longwan district has nearly 300 shoe enterprises, 90% is specializing in the production of women's shoes manufacturers. In 2006 the output value of about 6000000000, products are exported to the United States, the European Union, the Middle East and other countries and regions, and Augustus, three, kylin Omori and a number of provinces and cities well-known brands emerge, Longwan shoes base status is more prominent. (editor in chief: admin)& nbsp; & nbsp; & nbsp; Now, jogging as an increasingly popular way of urban health, the elderly, children, men, women are keen on this. Whenever I see sweating, enthusiastic fitness, I think the w cheap jordans for sale mens orld famous Nike. Then Nike is seizing American fitness craze of jogging to achieve a great development, it seems that domestic enterprises have not been able to feel this huge market space. Innovation Nike Nike (Nike) was founded in 1964, co-founded by an accountant Phil? Knight and an athletic coach Bill? Bowerman It has become a leading world-class brand. Then Mr. Knight spent just $ 35 Ask a student designed a Nike logo, the famous hook symbol is now worth more than 10 billion US dollars. 40 years of development, Nike has become a business legend, its success is well known, it is the virtual production business model, Nike with excellent product design and excellent marketing practices to control the market, but will outsource production processes. Many companies are imitating Nike's virtual production, but very few winners. Why? It should be said, is not a virtual production what puzzling mystery, but because everyone knows that the production processes in the "smile curve" of most low-end profits thinnest, want to curve toward the high-end development, design and marketing itself a very particular creative field, we wa Retro jordans for sale nt to remain a competitive advantage, companies must maintain a sustained, outstanding ability to innovate. Behind Nike's virtual production, it is respected by the two founders of the innovative spirit. The story is well-known:? Mr. Bill Bowerman inspiration from his wife's waffles pan, and ultimately design a new sports shoe soles. Today, Nike's product design office is still called the "Innovation Kitchen" (Innovation Kitchen). Innovation Kitchen to most of the visiting guests, even the most Nike employees are restricted, company with a tone of banter in the nameplate on the door, wrote: "Kitchen powerhouse, No Admittance." In this work center with sports shoes as a think-tank, the designers find inspiration from all areas, from the Irish-style building, the arc line on Stradivari violin family made, all-encompassing . On the walls of the office shows the company has made Nike Jordan basketball shoes, each pair, while in the workplace is filled with new sports shoe design drawings. more profound innovation comes from is known as the father of Nike's Phil? Knight, a recognized master of marketing. An American sports industry cheap jordan shoes for men consultant, said with emotion: Mr. Knight can be said to have the power, creating a new industry. He makes athletes to become a star, rich, is he makes sportswear fashion merchandise, is he makes a small business into an international big companies. Nike is the first celebrity to take a firm reputation that way, back in 1973, he hired long-distance athlete Steve? Puri square Ting endorsement of its sports shoes. 1985 Jordan hired as a spokesperson, but Nike fame, performance long red. And Nike is also the first to pop music and sports marketing firms combined, in 1987 it is the first to take the Beatles music in the Nike sports shoes in the ad, it caused a sensation. change marketing organization In the past few years, Nike greatly expand the product line, and added a new brand. Nike's main commodity original basketball shoes, mainly in recent years, the introduction of golf supplies series, and Tiger Woods as a spokesperson, while strengthening the promotion of soccer shoes to meet the football population increase. Soccer Sporting Goods Series is currently the turnover has been as high as $ 1 billion, a 25% share of the global market, as much as 35% of the market share in Europe. Nike has acquired advanced casual shoes brand COLEHAAN, hockey brand BAUER, first name brand sports shoes CONVERSE and slippery board brand HURLY, and let alone the brand-name business, and achieved good results. Nike's success in sports marketing is unquestionable, but Nike marketing has never stopped questioning. Nike also had to have a few comments to consider: First, with the expansion of the brand, Nike brand is no longer "cool"; the second is spending billions of dollars at every turn Nike style in marketing, exposed the vulnerability of marketing management; Third, Nike in emerging markets, marketing localization is not enough, the marketing is not ideal. June according to the latest financial report, the annual revenues of Nike's reached $ 16.3 billion, up 9%, net income of $ 1.5 billion, an increase of 7%, earnings per share reached 2.93 US dollars, up 11 percent, this is a record result. But the public company as a publicly traded stock, the growth is always pressure, Wall Street only concerned about your future growth come from. ? Nike's chairman and chief executive Mike Parker (Mark Parker) confident: Nike is now facing unprecedented opportunities for development, we have the insight on consumer products into advantage the unique ability, which is becoming Nike important causes of global industry leaders. Parker's confidence comes from Nike's marketing organizational change. Nike brand president Charlie Denson announced that Nike will be marketing organization and management changes to strengthen the Nike brand and the emerging markets, core products, and consumer market segments contact. The implementation of this change, so that the Nike brand innovation as the support from a product-driven business model, and gradually transformed into the form of a consumer-focused organization, through the key market segments worldwide category management, cost-effective rapid growth. Charlie Denson believe that this is a consumer era in power, any company must shift to consumer-centric. This consumer-centric model has begun to play a role, such as in the Nike store now has Nike + iPod sales mix to meet the fashion-conscious young consumers. To this end, Nike strengthen the four regional operations center, newly established five core products operations center. Four regional operations centers are: the United States, Europe, Asia-Pacific, Middle East and Africa. Five core product operations centers are: running sports, football, basketball, men's training, women health. This is a matrix-style management, the goal is to enterprise resources to critical areas, the core product focus, to seize the largest market business opportunities. Different from traditional matrix management, the key is to realize cross-regional, cross-sector collaboration. In fact, Nike has experienced success, it is the use of this synergistic matrix management approach, Nike set up a special team, soccer equipment company will market turnover expanded from $ 40 million in 1994 to today of more than 10 billion dollars. Charlie Denson said: In this way, we can better serve the athletes, better deepen ties with consumers to better expand our market share and achieve profitable growth, enhance our global competitiveness. For example, China's basketball market, to develop synergies by the Asia Pacific operations center and global basketball operations center.